Three of the categories still don't have any subcategories (e.g. Travel Accessories).

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Web trends and UX design have changed in the intervening years, december 2012 calendar in large part due to increasing consumer adoption of mobile and new technologies such as responsive design , so I thought it would be interesting to revisit those same sites to see how they've december 2012 calendar evolved.
The columns have been simplified, so they have larger headers and only refer to a single sub-category. The ordering within the lists has also changed - in 2011 the products were in alphabetical order, but that isn't strictly december 2012 calendar adhered to in the current lists. 2011
Three of the categories still don't have any subcategories (e.g. Travel Accessories).
The current layout is similar to the old one in terms of having categories grouped into blocks with prominent headings, however it has been simplified by limiting each list to just three subcategories.
John Lewis has also added a banner ad at the bottom of each menu, while some categories have large hero images dedicated to a specific product december 2012 calendar or offer (e.g. the 'Beauty' menu is dominated by an ad for 'Marc Jacobs Daisy Dream'). 2011 2014
As in 2011, Jigsaw's navigation includes triple-column mega menus and simple single-column drop downs.
For example, in 2011 each menu had a separate column dedicated to content such as guides and size charts, but this has been scaled december 2012 calendar down to a single 'Help & Advice' link at the bottom of each drop-down. 2011 2014
17. Blacks
M&S relaunched its site back in February this year - read our review to find out more .
Included in this revamp was the extension of its mega menus so they are now two-fold. Users must navigate two different category december 2012 calendar lists before they can choose a particular product (e.g. 'Kids', then 'Boys').
Topics: Customer Experience Ecommerce
Thing missed here is the obvious one: each menu shows clear signs of the proliferation of content items that, over time, the managers of a site feel compelled to try and shove under the noses of their customers at the earliest conceivable point.
More and more shopping journeys, of ever greater specific focus, start on the primary nav. Equally (ASOS is a great example), december 2012 calendar more and more primary nav designs blur the distinction between the browse and search journeys - with many nav items now acting as de facto facets for single product sets.
What would have been interesting is some insight into whether or not this is actually effective, or whether we re approaching a saturation point where the noise/signal ratio of most modern ecom nav designs is overwhelming consumers.
Stephen
Great december 2012 calendar examples David. Recently the KitchenAid blog implemented a 3-column mega menu on the desktop site which has merit, yet demon